Tommy Hilfiger Taking Next Runway Show to Milan
The designer is heading to Italy in February.
Tommy Hilfiger is taking his next "see now, buy now" runway show to Italy.
The designer will present the "TommyNow" show on Feb. 25 during Milan Fashion Week. Hilfiger has yet to announce the location, but if it's anything like his previous shows in New York, Los Angeles and London, it's sure to be a spectacle.
The show will feature both the women's and men's collections, as well as the fourth — and last — Tommy x Gigi collaboration with Gigi Hadid.
"My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world," said Hilfiger, according to WWD. "It's about the fusion of fashion, entertainment and pop culture and experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show."
Like past seasons, the runway looks will be instantly shoppable after the show at the designer's stores and on tommy.com.