Toms Donates $5M to Organizations Working to End Gun Violence

TOMS -End Gun Violence Together Retail Window Displays  - Abbot Kinney -Publicity- H 2018
Courtesy of Toms

In addition to making the largest public corporate donation toward the tragic epidemic in U.S. history, founder Blake Mycoskie is urging politicians to pass universal background checks with a nationwide postcard operation.

In response to the mass shootings that continue to devastate communities across the U.S., Toms founder Blake Mycoskie made a $5 million dollar donation on behalf of his Los Angeles-based company to a diverse coalition of organizations working to address the complexity of gun violence — marking the largest public corporate donation toward gun violence in America’s history.

In addition to the donation — which benefits organizations like March for Our Lives, Everytown for Gun Safety and Moms Demand Action, among others — Mycoskie launched a Toms campaign called "End Gun Violence Together," aimed at helping to end the gun violence epidemic in America.

Toms is also urging Americans to call on Congress to take action. The shoes and accessories brand has transformed its website to allow every visitor the opportunity to send a postcard to their respective member of Congress urging them to pass universal background checks. Jimmy Fallon filled out the first postcard on Monday night's episode of The Tonight Show, where Mycoskie first announced Toms' new initiative.

Along with transforming its homepage into a tool for civic engagement, Toms will devote its full platform — including digital resources, Toms retail stores and social media channels — to promote social advocacy.

“As I watched the horrific shootings in Thousand Oaks, just a few miles from TOMS’ headquarters and my home, I was overcome with immense fear for my own children and an understanding that parents across America — especially in communities of color — have been living with that same fear and loss for far too long," Mycoskie said in a statement. "We’ve been inspired by the organizations who have led this movement and by the students who have shown us unimaginable bravery and tenacity."

He added: "We are ready to do our part and are asking all of our supporters to join us. Since day one, our mission at Toms has been to create a better tomorrow. Over the past 12 years, we’ve given away 86 million pairs of shoes, provided 600,000 sight restorations and helped secure 600,000 weeks of safe water to many communities. We are still committed to those endeavors and believe that creating a better future also means helping end gun violence today."