Top 2014 Christmas Ads Generated More Shares Than Top Super Bowl Spots
Ads for AMC Theatres, Kmart, Apple and even the Lowell, Michigan, police department are among the most-shared holiday commercials
The Super Bowl may be one of the biggest annual events for advertisers, with brands paying millions of dollars to get their elaborate ads seen by more than 100 million viewers. But when it comes to which ads are shared online, commercials for the December holiday season are winning that phase of the game.
Four of this year's US-centric holiday campaigns all have more shares than each of the top 10 most-shared 2014 Super Bowl ads, even though the latter commercials have been available for sharing for several more months, according to social video advertising platform Unruly, which has crunched the numbers on Super Bowl and Christmas ads. Moreover, in total, the top 10 U.S.-centric Christmas ad campaigns, ranked by shares, have 4.86 million shares, roughly a million more shares than all 10 of the most-shared 2014 Super Bowl ads, Unruly found.
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Unruly notes that the difference in shares around the two events is due in part to longevity: people share holiday ads long before the holidays, but the Super Bowl is a 24-hour sprint. And the holiday season is a gift-giving time.
Unruly also notes that the holidays are more global whereas the Super Bowl primarily targets a U.S. audience. Indeed, the most shared 2014 Christmas ads globally include a number of U.K. campaigns.
Check out Unruly's top 10 most-shared 2014 Super Bowl ads, most-shared U.S.-centric 2014 Christmas campaigns and most-shared global Christmas campaigns. Click on the links for more information about the most-shared Super Bowl and Christmas ads, including updated share counts, and to see the ads people are sharing.
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Top 10 Super Bowl 2014 Ads
Budweiser Super Bowl XLVIII Commercial, "Puppy Love" — 1,996,029 shares
Budweiser Super Bowl XLVIII Commercial, "A Hero's Welcome" — 282,569 shares
Official Coca-Cola Big Game" Commercial 2014, "America Is Beautiful" — 235,554 shares
Jaguar 2014 Big Game Commercial, "British Villains 'Rendezvous' " Jaguar USA —219,057 shares
Audi 2014 Big Game Commercial, "Doberhuahua" — 211,788 shares
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2014 Super Bowl XLVIII Ad, "Ian Up For Whatever" Full Film, Bud Light — 205,535 shares
AXE Peace, "Make Love, Not War" (Official 00:60) — 198,540 shares
Cheerios 2014 Game Day Ad, "Gracie" — 145,710 shares
Doritos, "Finger Cleaner" 2014 Crash the Super Bowl Finalist — 134,739 shares
Official Maserati Super Bowl Spot, "2014 Ghibli - Strike" — 105,569 shares
Total: 3,735,090 shares
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Top 10 U.S.-Centric Christmas 2014 Ads
AMC Theatres: Hey Minions fans! — 3,886,996 shares
Mormon.org: He is the gift — 303,370 shares
WestJet Christmas Miracle: Spirit of Giving — 231,155 shares
Christmas Surprise Traffic Stop with Lowell Police — 129,280 shares
Even Santa Poops, PooPourri.com — 83,225 shares
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Santa Baby Kmart Joe Boxer Commercial 2014 — 63,556 shares
Lady Gaga & Tony Bennett, H&M Magical Holidays — 57,172 shares
Jingle Bellies Kmart Joe Boxer Commercial 2014 — 48,210 shares
Apple, The Song — 33,439 shares
Kristen & Dax, Home for the Holidays (Samsung) — 29,457 shares
Total: 4,865,860 shares
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Top 10 Global Christmas 2014 Ads
AMC Theatres: Hey Minions fans! — 3,886,996 shares
John Lewis Christmas Advert 2014 #MontyThePenguin — 962,493 shares
Sainsbury's OFFICIAL Christmas 2014 Ad — 696,145 shares
EDEKA, Kassensymphonie — 310,370 shares
Mormon.org He is the Gift Christmas Video, #ShareTheGift — 303,370 shares
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WestJet Christmas Miracle: Spirit of Giving — 231,155 shares
"From London with Love," Starring Romeo Beckham (Burberry) — 187,371 shares
Christmas Surprise Traffic Stop with Lowell Police — 129,280 shares
Even Santa Poops, PooPourri.com — 83,225 shares
WATCH this dad dance crew's amazing dubstep routine in our Christmas jumpers (Sainsbury's) — 78,868 shares
Total: 6,869,273 shares
