Topshop Is Selling Fake News (Jeans)
Don't tell the president.
Donald Trump isn't the only one crying "fake news."
Topshop — a British fast-fashion retailer — is now offering denim which features a bright red vertical track stripe reading "FAKE NEWS" in white block letters over and over, not unlike a CNN (or Fox News, if you're the president) news ticker.
The moto jeans, which mock Trump's second-favorite arbitrarily capitalized Twitter phrase behind "Crooked Hillary," can be yours for just $90.
Kids today! On sale at Topshop, via a friend who likes their jeans. pic.twitter.com/Gqsp7oXAnB— Garance Franke-Ruta (@thegarance) January 7, 2018
Topshop, we assume, uses the phrase ironically, as crying "FAKE NEWS" has become internet slang used to shut down any argument that contradicts your deep-seated beliefs. For reference, here it is used in a (hypothetical) exchange: "What do you mean, the Boring Backstreet Boys have sold more albums than NSYNC? FAKE NEWS! Everyone knows NSYNC is the best!"
Though the slogan jeans appear to be a lighthearted fast-fashion jab at 45, some critics expressed concern that in today's culture, the president's pet phrase has been normalized to the point of commodification.
Of course, this wouldn't be the first time that a Trump-ism became a best-selling fashion piece. After the president called Hillary Clinton a "nasty woman" during the 2016 presidential debates, an independent T-shirt company called Google Ghost sold thousands of tees bearing the phrase.
At this point, we wouldn't be surprised in the slightest if merch reading "Sloppy Steve" or "Very Stable Genius" began floating around the web. Perhaps the words could be splashed across the clear knee holes of these much-maligned Topshop mom jeans?
In the meantime, we'll be patiently awaiting the president's Fake News Awards, coming to a Twitter feed near you on Jan. 17.
The Fake News Awards, those going to the most corrupt & biased of the Mainstream Media, will be presented to the losers on Wednesday, January 17th, rather than this coming Monday. The interest in, and importance of, these awards is far greater than anyone could have anticipated!— Donald J. Trump (@realDonaldTrump) January 7, 2018
Welcome to 2018.