Topshop Is Selling Fake News (Jeans)

Topshop Fake News Jeans - Publicity - P 2018
Courtesy of Topshop

Don't tell the president.

Donald Trump isn't the only one crying "fake news." 

Topshop — a British fast-fashion retailer — is now offering denim which features a bright red vertical track stripe reading "FAKE NEWS" in white block letters over and over, not unlike a CNN (or Fox News, if you're the president) news ticker.

The moto jeans, which mock Trump's second-favorite arbitrarily capitalized Twitter phrase behind "Crooked Hillary," can be yours for just $90

Topshop, we assume, uses the phrase ironically, as crying "FAKE NEWS" has become internet slang used to shut down any argument that contradicts your deep-seated beliefs. For reference, here it is used in a (hypothetical) exchange: "What do you mean, the Boring Backstreet Boys have sold more albums than NSYNC? FAKE NEWS! Everyone knows NSYNC is the best!"

Though the slogan jeans appear to be a lighthearted fast-fashion jab at 45, some critics expressed concern that in today's culture, the president's pet phrase has been normalized to the point of commodification. 

Of course, this wouldn't be the first time that a Trump-ism became a best-selling fashion piece. After the president called Hillary Clinton a "nasty woman" during the 2016 presidential debates, an independent T-shirt company called Google Ghost sold thousands of tees bearing the phrase. 

At this point, we wouldn't be surprised in the slightest if merch  reading "Sloppy Steve" or "Very Stable Genius" began floating around the web. Perhaps the words could be splashed across the clear knee holes of these much-maligned Topshop mom jeans

In the meantime, we'll be patiently awaiting the president's Fake News Awards, coming to a Twitter feed near you on Jan. 17. 

Welcome to 2018.