Toronto 2012: Michel Gondry's 'The We and the I' Sells to Paladin and 108 Media

The Bronx tale bowed in Cannes before making its North American debut at TIFF this week.

TORONTO - 108 Media and Paladin have acquired all North American rights to Michel Gondry's The We and the I from Kinology, marking their first acquisition since pacting to jointly distribute films in North America.

The film opened the Directors' Fortnight in Cannes, before making its North American bow this week at the Toronto International Film Festival.

108 Media and Paladin plans an early March opening in New York and Toronto for The We and The I, before expanding to other major markets.

The ensemble cast for the drama about a group of Bronx high schoolers who board a city bus on their way home includes Michael Brodie, Teresa Lynn, Laidychen Carrasco, Raymond Delgado, Jonathan Ortiz, Jonathan Worrell and Alex Barrios.

Urman and Rastogi negotiated the deal with WME Global, who represented Gondry and producers Georges Bermann, Julie Fong and Raffi Adlan.

Acquiring The We and the I brings the 108-Paladin release slate to six titles, including the documentary Buffalo Girls to open in New York and Los Angeles in December, as part of its Academy-qualifying run.

The Toronto International Film Festival runs through Sept. 16.

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