Toronto: Dean Devlin's Electric Entertainment Launches New Sales Outfit

Dean Devlin - P 2012
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Dean Devlin - P 2012

Industry veteran Sonia Mehandjiyska will run the new unit, which makes its debut this week at the Toronto Film Festival.

TORONTO -- Dean Devlin's Electric Entertainment is launching a new international sales company for both television and film projects, beginning with Nick Sandow's mob pic The Wannabe.

Industry veteran Sonia Mehandjiyska will run the new unit, which makes its debut this week at the Toronto Film Festival.

Martin Scorsese is executive producing Wannabe, starring Patricia Arquette, Vincent Piazza and Michael Imperioli,

Set in New York City during the early 1990s, the film centers on Thomas (Piazza), a man obsessed with mob culture who attempts to fix the jury in the trial of John Gotti. But when the plot is foiled and he's rejected by the ones he idolizes most, he sets off with Rose (Arquette), a neighborhood fixture, to prove he's worthy of being a mobster.

Electric Entertainment is fully financing Wannabe with Traction Media. Lizzie Nastro and Michael Gasparro are producing.

Mehandjiyska's new venture will represent Electric productions as well as third-party titles. She was previously head of sales at Global Screen, a Bavaria-Telepool joint venture in Munich, Germany. Earlier, she did stints at Gibraltar Entertainment, Lightning Entertainment and Echo Bridge.

"Sonia's business acumen, professionalism, and taste for material represents exactly what I am looking for in the person we want to head our new division. We welcome her to the Electric family, and look forward to working with her as we present our product to the global marketplace," said Devlin.

Mehandjiyska added: "I am thrilled to be working with Dean as he builds Electric into a full-service independent production and distribution company. His reputation and astonishing body of work is indisputable and an inspiration as I move half-way across the globe to join the company," said Mehandjiyska.