Toronto: Morgan Freeman, Diane Keaton's 'Ruth & Alex' Sells to Focus World

Courtesy of Toronto International Film Festival

The drama made its world premiere at the Toronto Film Festival

Focus World has plunked down roughly $1.5 million for domestic rights to Ruth & Alex, an adult-skewing dramedy starring Morgan Freeman and Diane Keaton that made its world premiere earlier this month at the Toronto Film Festival.

Like Radius-TWC, Focus World has a mandate from its parent company, Focus Features, to pursue alternative distribution models, such as day-and-date VOD releases.

Ruth & Alex, based on the book Heroic Measures by Jill Ciment and taking place over the course of a weekend, tells the story of a couple grappling with whether to sell their Brooklyn walk-up after 40 years, all the while having to contend with open-house guests, their pushy realtor niece (Cynthia Nixon) and the health of their beloved dog.

Richard Loncraine directed from an adapted script by Charlie Peters.

There was real-life drama surrounding the movie's premiere when the plane Freeman was piloting malfunctioned, forcing him to land several times before eventually arriving in Toronto.

WME Global and CAA negotiated the deal with Focus World. Myriad Pictures is handling the film internationally.

Lori McCreary and Tracy Mercer produced Ruth & Alex for Revelations Entertainment, the banner run by Freeman and McCreary, alongside Latitude Entertainment's Curtis Burch and Peters. Executive producers include Freeman, Sam Hoffman, Richard Toussaint, Wade Barker, Gary Ellis, Bob Gass and Judy Burch Gass.

Sept. 17, 4:45 p.m. Updated with sale price.