Toronto: Splash Launches Feature Film Business with 'Norm of the North'

2012-03 REP Rob Schneider P
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CBS' critically savaged "Rob" debuts with a muy bueno 13.5 million viewers and a relatively small drop from lead-in "The Big Bang Theory," suggesting Rob Schneider might become a TV star.

Rob Schneider stars in the animated feature as the voice of a fun-loving polar bear

Splash Entertainment, producers of animated series such as Chloe's Closet and Care Bears, have launched a feature film division.

The company's first big-screen project will be Norm of the North, an animated feature about a fun-loving polar bear, featuring the voice talents of Rob Schneider and Heather Graham.

Lionsgate has picked up North American rights to Norm of the North, with Good Universe handling international sales in Toronto.

The film, set for an early 2016 release, follows polar bear Norm and his three ragtag lemming pals who set off on a trip to New York City to try to save their Arctic home from a maniacal land developer. Ken Jeong (The Hangover) and Loretta Devine (Grey’s Anatomy) also star.

Splash Entertainment's co-CEOs, Nicolas Atlan and Mike Young, will produce Norm of the North together with Liz Young and Steve Rosen.

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