Toronto's Citytv turns to bloggers

The Mark will provide station's commentary

TORONTO -- As Canadian broadcasters opt for breaking news and populist talking heads for ratings, Toronto TV station Citytv has turned to an online community of mostly liberal bloggers for punditry.

Citytv, a division of media group Rogers Communications, tapped the Mark to provide "hyper-local" opinion for its online and TV audience on issues like poverty, transportation, changing neighborhoods and city hall politics in Toronto.

Claude Galipeau, senior vp and GM of digital at Rogers Media, said the partnership with the Mark aims to complement the TV stations' existing output of daily news, sports, traffic and weather coverage.

The Mark's online magazine includes commentary and debate from about 600 Canadian experts on national politics, business, science, technology and the arts, including politicians, academics and social planners.