Tory Burch Serves Up Her Sport Collection on Rodeo Drive
The designer’s fashionably functional tennis, golf and workout clothing has landed at her Beverly Hills flagship.
Between Virgil Abloh turning his Paris runway into a track with pro athletes for models and Chanel pairing leggings with its famed tweed jackets in its beach-themed spectacular, sportswear continues to be very much in fashion.
So Tory Burch has brought her Tory Sport collection to her Rodeo Drive store in Beverly Hills, where you can now buy her Satin Colorblock Windbreaker just upstairs from her main collection Happy Times print caftan dress, and wear them together!
Not that the Sport collection shirks on high-tech details. “It’s the idea of marrying real function and fashion in a way that’s attractive and sexy but not cutouts,” explains Burch, in from New York to meet and greet stylists and customers.
It’s been two years since she launched the Tory Sport collection, which services tennis (Burch’s game), golf, running and studio workouts with Chevron leggings ($125) in moisture-wicking TACTEL fabric, performance cashmere sweaters with COOLMAX to keep you warm and dry and Pocket-Tee loafers ($298) with golf treads that look good enough to go from course to clubhouse.
In addition, she offers a category of everyday Coming & Going pieces, including 1970s-inspired tear-away track pants and jackets, tech-knit skirts, polo dresses and sweatshirts printed with the amusing “Little Grumps” tennis-ball head character.
Burch reports that even in the challenging retail environment, business is good, adding that with both collections, she’s been focusing on “less is more — less product and product with more integrity.” And customers have been willing to pay for it; the designer says her $795 satchel bag named after socialite and Jackie Kennedy's sister Lee Radziwill is currently a bestseller.
She’s also got her personal life to focus on this fall; Burch is getting married in Paris to her boyfriend, Pierre Yves Roussel, CEO of LVMH Fashion Group, and she’s planning on having not one but three dresses — designed by Jonathan Anderson, Sarah Burton of Alexander McQueen and Burch herself. It promises to be a most fashionable wedding, indeed.