'Toy Story 3' shatters HK record

Becomes top animation film after only a week

HONG KONG -- To infinity and beyond, indeed.

Pixar’s “Toy Story 3” has smashed the record as the highest-grossing animated feature in Hong Kong in just the first seven days of its release, taking HK$37.5 million (US$4.82 million) since its opening on July 15.

The third installment to the successful franchise overtook its precedent, “Toy Story 2” in the number one spot on the list of highest-grossing animated film in one-eighth of the time. The sequel took HK$35.7 million during its two-month run in 2000, according to the Hong Kong Motion Picture Industry Association. 

The original film featuring Woody and Buzz Lightyear was released in Hong Kong in 1996, and grossed HK$16.8 million in a little more than a month.  It now can’t hold a place in the top 10, where Pixar’s later releases occupy six slots. The animation powerhouse’s 2005 superhero caper “The Incredibles” is in third place, with a HK$33.8 million gross; while last year’s stereoscopic 3D animation “Up” took HK$33.3 million in fourth place. Rounding out Pixar’s dominance on the top 10 were “Finding Nemo” in sixth place and “Monsters, Inc.” in eighth place. 

The only non-Pixar animation in the top five was 20th century Fox’s 2009 stereoscopic 3D threequel “Ice Age: Dawn of the Dinosaurs." Pixar’s main competition, Dreamworks Animation, only holds two spots on the top 10, with the Sino-centric 2008 “Kungfu Panda” in seventh place, and the still-in-release “Shrek Forever After” in ninth. Japanese animation master Hayao Miyazaki, whose theatrical popularity in Hong Kong traces back to the 1986 “Castle in the Sky Laputa," was responsible for the sole non-Hollywood animated top 10 finisher, “Spirited Away," which took HK$25.4 million in 2001 in tenth place.
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