'Trailers' taking a novel approach


LONDON -- A new project to create film "trailers" for books is being launched by the Bookseller, in partnership with the Random House Group, Play.com and the National Film & Television School.

The inaugural Book Video Awards will see NFTS students and alumni develop 90-second films based on three novels to be published by the Random House Group early next year. The videos will be launched in March and screened via Play.com, TheBookseller.com, YouTube and other viral sites.

The winning filmmakers already have been selected by a panel of judges including NFTS director Nik Powell, whose production credits include "Mona Lisa," "The Crying Game" and "Little Voice." A team led by Felix Wiedemann is adapting "Small World" by Matt Beaumont (Bantam); Catia Peres is working on "Monsters of Templeton" by Lauren Groff (Heinemann); and Chamoun Issa is producing "The Outcast" by Sadie Jones (Chatto).

RHG group managing director Peter Bowron described the project as a "ground-breaking" experiment.

"This is a completely original way to ensure awareness of our titles reaches a young adult and light-reading audience," he said. "The creation of short films could prove a creative and fresh way to market our books via multiple digital forums."