Travis Reid Joins RealD as COO

He will report directly to founder and CEO Michael V. Lewis.

Travis Reid has been named chief operating officer of RealD, the leading 3D film platform.

The announcement was made Tuesday by RealD founder and CEO Michael V. Lewis.

Prior to joining RealD, Reid was president of distribution at Broad Green Pictures. He also is a veteran of film exhibition, with stints at Screenvision, Digital Cinema Implementation Partners and Loews Cineplex

In his new position, Reid will oversee all operations for the cinema technology company while reporting directly to Lewis.

In April, RealD inked a deal with China’s Wanda Cinema Line, which will bring RealD’s 3D projections systems to at least 4,000 more screens across China.