Trifonova moves to L.A. for ATI


Ralitsa Trifonova has joined Associated Television International as director of international sales.

Based at ATI's Los Angeles office, Trifonova will be responsible for sales and contract negotiations in several international territories, including Western and Eastern Europe, Scandinavia, the former Soviet republics and the Middle East.

"Ralitsa is a talent on the rise who will be an integral part of helping to grow our international department," said Jim Romanovich, president of worldwide media and entertainment at ATI.

Fluent in four languages, Trifonova most recently was based in Belgium, where she worked in motion picture marketing.

Before that, she held high-level sales positions for multinational companies in her native Bulgaria.