Trio to talk environment at MIPTV


PARIS -- David de Rothschild, Kevin Wall and Yann Arthus-Bertrand will take the MIPTV stage to talk about environmental issues April 7, organizers said Thursday.

British adventurer and environmentalist de Rothschild will give a keynote discussing his collaboration with Nickelodeon U.K. on the kids ecological series "Nick's Big Green Thing." Wall, founder and CEO of Live Earth, will give another keynote focusing on the Live Earth concerts held July 7. And French photographer and documentarian Arthus-Bertrand will host a debate titled "TV Production: How to Make It Green?"

"We continue to use MIPTV as a forum to help companies worldwide exchange innovative ideas that contribute to sustainable green solutions that improve the world we live in," director of Reed Midem's Television Division Paul Johnson said in a statement.

MIPTV's "Going Green" program was created in January 2007 and last year's first Green World Award was presented to Arthus-Bertrand. Japanese public broadcaster NHK will receive this year's prize.