'True Blood' bows atop video sales charts

Season 2 of HBO series beats fellow newcomer 'Dear John'

Vampire-mania reared its bloody head on disc last week, as HBO's Season 2 set of "True Blood" topped the national home video sales charts its first week in stores, beating a stiff challenge from a high-profile theatrical.

"True Blood: The Complete Second Season" bowed at No. 1 on both the Nielsen VideoScan First Alert sales chart and Nielsen's dedicated Blu-ray Disc sales chart, besting fellow newcomer "Dear John," a Sony Pictures release that came to disc after grossing more than $80 million in theaters.

"Dear John," a romantic drama starring Channing Tatum ("Step Up") and Amanda Seyfried ("Mamma Mia!"), debuted at No. 2 on the overall sales chart and No. 3 on the Blu-ray Disc sales chart, where it was perched right behind second-ranked "Avatar."

"Avatar" finished third on First Alert, while "The Road," a post-apocalyptic thriller based on the novel of the same name by Cormac McCarthy ("No Country for Old Men"), came in as the week's No. 4 overall as well as Blu-ray Disc seller. "The Road" generated just $8.1 million during a limited theatrical release.

"Dear John" did manage to top Home Media Magazine's video rental chart for the week ending May 30, while "The Road" debuted at No. 3, with 41% as much rental action as "Dear John." Warner's "Valentine's Day," the previous week's top renter, slipped to No. 2 but experienced only a slight 17% decline in rental demand, according to Home Media Magazine market research.