The Art of the Fail: 6 Times the Trumps Faced a (Legal) Fashion Faux Pas
From allegedly copying original designs to failing to pay suppliers, the Trump family's fashion faux pas run deep.
The Trumps may brag about their business acumen, but it doesn't look like they've mastered the fashion sector just yet. From Ivanka Trump allegedly copying luxury footwear label Aquazzura to Melania Trump getting (politely) dropped from QVC, the potential first family seems to get into more trouble than they bargain for with their fashion brands, so much so that it's landed them in the courtroom and gotten their brands hastily removed from store shelves.
Below, check out a curated list of the Trumps' (legal) fashion faux pas.
Footwear brand Aquazzura filed a lawsuit in federal court against Ivanka Trump and Marc Fisher, the company that produces her footwear line, for allegedly copying the "Wild Thing" sandal. There are so many similarities between Aquazzura’s fringe suede sandals and Ivanka’s "Hettie" sample that designer Edgardo Osorio called out Ivanka on Instagram nearly three months ago. Jean-Michel Vigneau, chief executive officer of Aquazzura, released this statement: "Aquazzura is a young company that puts our heart and soul into our designs [...] We are confident that the law will not allow the type of copying that we have seen here."
One of the most disturbing things in the fashion industry is when someone blatantly steals your copyright designs and doesn't care. You should know better. Shame on you @ivankatrump! Imitation is NOT the most sincere form of flattery. #aquazzura #ivankatrump Proud of mine #madeinitaly #italiansdoitbetter /a>
Pay Your Bills
KCK Group won a $3.05 million judgment against Madison Avenue Diamonds LLC (which does business as Ivanka Trump Fine Jewelry) in a breach of contract dispute. The Trump jewelry brand failed to make payments to the supplier for a total of $3 million of jewelry, according to a KCK Group press release. A first initial payment was made, with no subsequent payments. Ivanka Trump Fine Jewelry’s argument was that they received low-quality jewels — to which Sanjay Kothari, vice chair of the KGK Group, stated in the release: "As KGK has maintained throughout the course of this unfortunate lawsuit, Madison never had any basis for withholding the contractual payments to which it had agreed." Madison Avenue Diamonds is appealing the Supreme Court of the State of New York’s ruling.
Ivanka Trump shows her new jewelry collection at the Trump Taj Mahal October 11, 2007 in Atlantic City, New Jersey. (Photo: Nick Valinote/FilmMagic/Getty Images)
Make a High-Quality Product
Roughly 20,000 scarves from Ivanka Trump's fashion label were recalled in April due to a violation of federal flammability standards. Produced in China, the "Beach Wave Scarf," was made out of 100 percent highly flammable rayon, posing a burn risk to consumers — another burn to Ivanka’s fledgling fashion empire — according to a U.S. Consumer Product Safety Commission document. Though no injuries were reported, the commission advises customers to return the scarf for a full refund.
Ivanka Trump headed to 'Live! With Regis and Kelly' at ABC Studios on the Upper West Side on March 4, 2008, in New York City, New York. (Photo: Christopher Peterson/BuzzFoto.com/ Getty Images)
Be an Inspiring Voice for Your Brand
Retailer Macy’s dumped Donald Trump after an 11-year menswear collection partnership when the Republican businessman made insulting comments about Mexicans during the speech he gave announcing his candidacy, according to statements made by the retailer to MSNBC. Two weeks after Trump made this controversial statement: "When Mexico sends its people, they're not sending their best. … They're sending people that have lots of problems, and they're bringing those problems with us. They're bringing drugs. They're bringing crime. They're rapists. And some, I assume, are good people," the retailer severed the relationship. Trump fired back and said it was his decision to cut ties and the deal was only a small part of his portfolio. After calling for a Macy’s boycott on Twitter, Trump promised to relaunch the line and manufacture it in the United States after receiving a barrage of tweets asking why his clothing was made in China if he’s trying to "Make America Great Again."
Reputation Is Everything
Phillips-Van Heusen (PVH Corp.), the manufacturer of The Donald Trump Collection of suits, ties, dress shirts, cufflinks and small leather goods, quickly followed in Macy’s footsteps, prematurely ending a licensing agreement that was set to end in 2018. PVH Corp. also backs fashion giants such as Calvin Klein and Tommy Hilfiger. Trump.com still links to the product, directing users to Trump’s Amazon store.
Republican presidential candidate Donald Trump speaks to guest gathered at Fountain Park during a campaign rally on March 19, 2016 in Fountain Hills, Arizona. (Photo: Ralph Freso/Getty Images)
Have A Sharp Digital Strategy
Potential First Lady Melania Trump has been quietly dropped from QVC this year after selling her costume jewelry with the network since 2010. Melania made no appearances on the network after the fire sale began. MelaniaTrump.com still directs users to QVC.com, but no product was available on the site as of June 24, 2016.