Trump takes day job with syndie strip


After making his mark in primetime, Donald Trump is setting his sights on other dayparts.

Twentieth Television is expected to announce a deal with Reveille Prods. and Trump Prods. to produce a syndicated show starring the financial guru, sources close to the negotiations said.

Sources said the project is a unique hybrid — describing it as "Dr. Phil" meets "Judge Judy" — that would feature Trump serving as a mediator and counselor for real people with financial disputes. For example, they could include spouses arguing over money, engaged couples at a crossroads over prenuptial agreements or parents concerned about their kids' spending habits.

The project, a half-hour strip targeted for fall 2008, is intended for early fringe and access time slots, sources said, adding that it would be shot at Trump's offices in New York.

Calls to Twentieth were not immediately returned. Trump's spokespeople could not be reached during the weekend.

A wide range of projects are in the works at the major syndicators for fall 2008 (HR 10/8). However, the only shows confirmed thus far are NBC Universal's "Deal or No Deal" and Warner Bros./Telepictures Prods.' talk show hosted by Bonnie Hunt.

Trump first joined up with Mark Burnett Prods. in 2004 to produce and star in "The Apprentice" for NBC; the reality competition series' next installment will be an all-celebrity edition. This year, he partnered with MTV on the reality series "Pageant Place," which premiered this month.

He also has written several best-selling books, including "The Art of the Deal," "Survivng at the Top," "How to Get Rich: Big Deals From the Star of 'The Apprentice' " and "Trump: Think Like a Billionaire."

Reveille produces such series as NBC's "The Office" and "The Biggest Loser" and ABC's "Ugly Betty."

Twentieth also distributes such first-run strips as the game show "Temptation"; the court shows "Divorce Court," "Judge Alex" and "Cristina's Court"; and daytime talker "The Morning Show With Mike and Juliet."