Trump Tower in Toronto to Drop President's Name

Trump International Hotel and Tower Toronto - Getty - H 2017
George Pimentel/WireImage/Getty Images

The new owner of Trump International Hotel & Tower, a one-time hotspot for Toronto Film Fest parties, has a deal to drop the Trump name from the city's skyline.

Donald Trump won't loom over the Toronto International Film Festival, or the city's skyline, this September.

The U.S. president's name is on Trump International Hotel & Tower in Toronto via a licensing deal, even as Trump has never owned any part of the 65-story hotel and condo development. But the new owner of the Trump Tower in Toronto on Tuesday announced a deal with the Trump Organization that will see the family name and brand removed from the property as soon as Aug. 1.

"Collectively, Donald Trump Jr., Eric Trump, Eric Danziger and their team have been exceptional partners and we hope to have the pleasure of working with the Trump Organization again in the future," Jay Wolf, president of JCF Capital, said Tuesday in a statement.

"We are pleased to have reached this agreement with JCF and have enjoyed our relationship with them as the new owners of this property," Eric Danziger, CEO of Trump Hotels, said in his own statement after JCF Capital bought out the management contract on the Trump-branded hotel for an undisclosed amount.

The Trump International Hotel & Tower, long a TIFF favorite of studios and distributors for junkets and parties, saw a dip in festival business and a call for a boycott after Trump launched his eventually successful run for the U.S. presidency. In 2015, the America restaurant on the 31st floor of the Trump-branded hotel hosted TIFF events like the Final Girls afterparty, attended by Nina Dobrev and Malin Akerman, and a L'Oreal festival kickoff party hosted by Karlie Kloss.

A year earlier in 2014, the Trump Tower in Toronto hosted events for Fox Searchlight and Focus Features, as well as Creative Coalition, which staged its annual Spotlight Initiative Awards dinner at the hotel, with Dustin Hoffman, Eddie Izzard, Tim Daly and Kevin McHale in attendance.