TSN extends exclusive deal with NASCAR


TORONTO -- The Sports Network on Thursday said it has an extended agreement with the U.S. NASCAR circuit for the Canadian cable sports channel to continue as the exclusive broadcaster of the NASCAR NEXTEL Cup Series, including the Daytona 500.

Toronto-based TSN will air the NASCAR NEXTEL series to 2010, and will continue to co-promote NASCAR Canada, a joint venture between TSN and NASCAR International, through 2015, as part of a separate agreement.

The latest deal extensions follow TSN last month signing multiyear broadcast agreements to annually air 35 NASCAR Busch Series races, and to provide 12 one-hour programs with race coverage and features for the inaugural NASCAR Canadian Tire Series, which is set to run May-October 2007.

TSN has been televising NASCAR since 1986, but in recent years has increased its marketing and promotion of the U.S.-based stock car series in Canada under an arrangement with NASCAR International.