TSN Grabs Canadian Rights to Tour De France

The network goes for French cycling competition rights to fend off rivals in Canadian cable sports sector.

TORONTO -- Chapeau: Canadian cable sports channel TSN has grabbed the exclusive Canadian TV rights to the Tour de France.

Under the multi-year deal, TSN and TSN2 will air daily race action from pro cycling’s biggest race, starting with the 98th edition of the Tour de France this July.

The complete annual French cycling competition previously aired exclusively on OLN, the Canadian counterpart of NBC Universal’s Versus channel, the U.S. broadcaster of the Tour de France.

TSN, beefing up its marquee sport offerings amid new competition in the Canadian market from rivals Rogers Communications and Shaw Communications, also Tuesday said it had picked up the exclusive local rights to the EURO 2012 and 2016 European football championships from the Union of European Football Associations (UEFA).

TSN and Rogers Sportsnet, a regional sports channel owned by Rogers Communications, aired the Euro 2008 competition together.

UEFA deal also includes media rights for the UEFA European Under-21 Championships, and the UEFA Women’s EURO 2013 competition.