Tupac Coachella 'Hologram' May Go On Tour
After shocking the world by beaming an image of the late rapper onstage, the company behind the spectacle hints at more appearances by the optical marvel.
It wasn't enough to just raise him from the dead -- now Snoop Dogg and Dr. Dre might take be starting a Tupac Revivalist Roadshow.
The two rap superstars put together an all-star ensemble for their Coachella performance Sunday, but the event was truly made by the 2D reflected image of a walking, talking, singing Tupac Shakur, who performed two songs for the in-awe concert audience (and then, a massive audience on YouTube). The computer work was done by Digital Domain Image Group, which told The Wall Street Journal that it created an entire synthetic human without use of archival footage for the show.
Their work might not be done, as the Journal reports that Dre has been considering taking the spectacle on tour.
"This is just the beginning," Ed Ulbrich, the company's creative director, told the newspaper. "Dre has a massive vision for this."
In an interview with MTV, Ulbrich said that normal digital re-creations cost anywhere from $100,000 to $400,000.
"I can't say how much that event cost, but I can say it's affordable in the sense that if we had to bring entertainers around the world and create concerts across the country, we could put [artists] in every venue in the country," he told the network's website.