Turkey to Get Its First "4DX" Theater


South Korean company CJ 4DPlex is expecting more European exhibitors to become interested in its 4D technology during CineEurope.

"4DX," a South Korean immersive theater technology that uses motion, vibration, water, wind, lighting and scents, will be launching in Turkey for the first time, Mars Cinema Group announced on Tuesday.

Seoul-based 4D company CJ 4DPlex and Mars, Turkey's leading exhibitor, have signed a pact to build a 4DX location at Cinemaximum Marmara Forum in Istanbul, the largest cinema in the country. It is expected to open in mid-September.

"4DX has proven itself as a breakthrough film exhibition technology and has had strong performances across Europe — from England to Switzerland, Hungary, Poland, Romania and the Czech Republic,” said Byung Hwan Choi, CEO of CJ 4DPlex. "We are confident that by appealing to the audience's five senses, 4DX will be similarly successful in Turkey, and we are proud to be working with Mars Cinema Group to continue our international expansion."

"As leader in the motion-activated cinema experience space, 4DX has the support of all major film studios, which will ensure the best mix of content for our customers. Marmara Forum is Mars' largest cinema complex in one of the best shopping malls in Turkey — 4DX could not be debuting in a better venue," said Mars Cinema Group CEO Kurt Rieder.

As of June, 4DX reaches 182 auditoriums in 34 countries, with a goal to reach 300 auditoriums by the first half of 2016. The company is scheduled to meet additional potential European exhibitors at CineEurope 2015 in Barcelona this week. It also took part in the ICTA seminar, which also took place in Barcelona, prior to the trade show. This is the first time that the company is introducing 4DX and ScreenX, an immersive multiple-screen cinema technology also developed by CJ 4DPlex, together at CineEurope.

This week, 4DX celebrates the first anniversary of its debut in the U.S., where it has generated a revenue of $1.52 million. According to CJ 4DPlex, its attendance record in the Los Angeles location has nearly doubled with recent 4DX versions of Jurassic World and San Andreas, achieving opening weekend occupancy rates of over 90 percent.