Turner, Reliance pact for mobile content


NEW DELHI -- CNN International will soon stream 24 hours live to Reliance mobile phone users in India, as the result of a pact announced by Turner International India and mobile operator Reliance Communications Wednesday.

The service -- offered via Reliance's "Mobile TV" suite -- requires WAP-enabled phones on which users can access CNN content such as live and breaking news, including episodes of "Hollywood Express" which offers news and updates from Hollywood.

The price subscribers will pay for the new service was not announced.

Reliance Mobile TV also offers streaming content from MTV and Disney as part of its existing suite of 19 TV channel partners.

Similarly, content from Turner's kids channel Cartoon Network also will be offered shortly on the Reliance service.

"We are extremely excited that Reliance mobile users can now access and benefit from CNN breaking news, even on the go." Siddharth Jain, New Delhi-based Turner International India's vp of distribution and business operations for India and South Asia, said.

Krishna Durbha, the head of VAS business and marketing for Mumbai-based Reliance Communications, said: "Reliance Communications has pioneered video based content on mobile phones in India since its inception. With this major initiative, our mobile phones will offer the best of international content as well."