Turner summer series heading online
EmptyTurner Entertainment Networks' TNT and TBS are diving deeper into digital waters with plans to stream all episodes of its original summer series online, the company said Tuesday.
Turner will post episodes from TNT's "The Closer," "Heartland," "Saving Grace" and "The Company" on TNT.tv, while TBS will offer them from "House of Payne," "The Bill Engvall Show," "My Boys" and "The Frank Show" on TBS.com the morning after they debut on television. The series will be available online for about a month.
"On a couple of the shows ('Engvall' and 'Frank'), we're acting as the studio, and we believe these streaming rights are integral in making a complete package for these shows to be hits," Turner Entertainment Networks president Steve Koonin said. "Our first window is with the cable operator, but we had great success with 'My Boys' where we had millions of streams, and we want to use this as just another tool to drive success for our shows."
In Turner's case, besides the content being available on the TNT and TBS network Web sites, Comcast and Time Warner also will offer the shows, except for the Fox-produced "Saving Grace," for a month on each of their VOD platforms.
Koonin said that Turner negotiated with five studios on the online endeavor.