Turner's Headline News goes with different specs


At the end of what will be a record year for viewership, Headline News is getting a name change.

The 26-year-old news channel will be known as HLN. It follows in the footsteps of such other Turner Broadcasting networks as TBS, TNT and, of course, CNN. Along with the new moniker, the channel is getting a new logo and slogan: "News and Views."

CNN Worldwide executive vp Ken Jautz said Wednesday that the channel has evolved beyond the headlines-every-hour format that marked its first two decades or so. Since 2005, Headline News has been, at least in primetime, more like cable channels MSNBC and Fox News Channel in programming talk shows. Nancy Grace has had her own 8 p.m. program for the past three years, and Glenn Beck held the 7 p.m. slot for two years before he left for Fox News Channel.

"We feel (the tagline and name change) is more representative of what the channel has become in primetime," Jautz said.

When the network changed its primetime lineup, it was the biggest format change for a CNN network in history. It also includes a rebroadcast of "Lou Dobbs Tonight," a talk show by Jane Velez-Mitchell and "Showbiz Tonight."

HLN ratings in total day are up 15% in viewers compared with a year ago, Nielsen said. Primetime is up 25% in viewership. (partialdiff)