TV Academy President and COO Lucy Hood Dies

Lucy Hood - P 2013

UPDATE: The veteran of USC, Fox Mobile Entertainment and News Corp. had been battling cancer.

Lucy Hood, who was appointed president and COO of the Television Academy just 10 months ago, died Wednesday in Los Angeles. She was 56.

TV Academy chairman and CEO Bruce Rosenblum confirmed the news early Wednesday evening.

“It is with profound sadness that we have learned of the passing of our dynamic and passionate President and Chief Operating Officer, Lucy Hood, after a courageous battle with cancer," said Rosenblum in a statement. "Our hearts and prayers go out to her husband, Rob, and her two children, Rachel and Benjamin. Lucy was an innovator and thought leader, always focused on how to best serve an industry she loved. In the all-too-short time Lucy led the Television Academy, her extraordinary impact and contributions were deeply felt throughout the organization. Lucy will be greatly missed.”

Hood worked closely with the staff of the Academy and its Foundation on corporate sponsorships, membership activities and enrichment, board relations, marketing and financial planning. Most recently, she led the Academy’s rollout of its new brand identity as the TV Academy and the announcement of a capital campaign to expand the campus.

Hood joined the TV Academy in June from the University of Southern California as the replacement for the retired Alan Perris. At USC, she served as executive director of the Institute for Communication Technology Management, which is based out of the Marshall School of Business and sits at the intersection of technology and entertainment.

Hood also was the founder and president of Fox Mobile Entertainment and a senior vp at News Corp. Her work at Fox Mobile earned her an Emmy nomination for the mobile video series 24: Conspiracy, and she launched text voting on Fox's American Idol, a first in U.S. media.

Hood was a graduate of Yale University and received her MBA from Columbia University's Graduate School of Business.

Other survivors include her father John and his wife Laima, her mother Anne and her siblings Sarah, Kathy and John.

In lieu of flowers, the family requests a donation to Yale earmarked for the “Yale Alumni Service Corps in memory of Lucy Hood” c/o Joao Aleixo, Yale Alumni Service Corps, 232 York St., New Haven, CT 06511.

A memorial is being planned.