TV Binge-Watching World Record Set By Four Canadians

Seinfeld, 'The Strike'

The classic episode introduced the world to the anti-Christmas holiday, “Festivus." After the episode aired, Festivus became more widely celebrated, with many honoring it on Dec. 23.

Four couch potatoes watched 'Seinfeld' and 'Sex in the City' for 91 hours straight

Four Canadian couch potatoes braved drooping eyelids to set a new world record for continuous TV viewing.

Blake Cronyn, Jasmin Shim, Cam Healy and Lisa Matlock watched The Sopranos, Sex in the City and The Big Bang Theory for 91 hours straight. Guinness World Records judge Michael Empric was on hand to monitor the Canadian quartet as they watched 169 full episodes of Canadian and American TV shows to break the previous 90-hour viewing record held by Erik Pettersson of Stockholm, Sweden.

Read more Canada's Bell Media Announces Launch Date for CraveTV Streaming Service

They started watching TV on Monday, Dec. 8, at 1 p.m., with five-minute breaks per hour. And they beat the world record at 7:01 a.m. Friday morning, before watching another episode of Seinfeld to set a new record.

The TV viewing marathon was part of Canadian broadcaster Bell Media’s promotional kickoff for CraveTV, a local SVOD battling Netflix Canada for Canadian eyeballs. Bell Media built a living space alongside its downtown Toronto headquarters to host the successful record attempt.

CraveTV, launched this week at $4 a month, and aims to stop Canadian TV viewers migrating to Netflix. Netflix Canada, which launched here in late 2010, dominates the local SVOD space with 4 million subscribers.