'Picture' Fades Sun.; USA Pair shines Fri.

The premiere of ABC's "High School Musical" reality show spinoff, "Get in the Picture," fell flat on a less-than-competitive Sunday night. "Picture" (4 million viewers, 1.1 rating/3 share among adults 18-49) finished fourth in the 8 p.m. slot and delivered the network's second-lowest premiere rating of the summer, according to preliminary Nielsen estimates. USA Network's returning dramedy block of "Monk" and "Psych," meanwhile, got off to a much better start Friday night: "Monk's" seventh-season premiere averaged 5.6 million viewers at 9 p.m., followed by "Psych," whose third-season debut drew 4.9 million viewers, holding on to 86% of the "Monk" lead-in. It was "Monk's" second-best season bow behind Season 4 (6.4 million) three years ago.

A '90210' resident

Jessica Lowndes ("Greek") has joined the cast of the CW's "90210" in the recurring role of Adrianna, a snarky, popular "it" girl and former child star who was washed up by age 11. Lowndes, who co-starred in Ryan Murphy's "Pretty/ Handsome," is repped by APA and Industry.

Bell goes 'Banana'

Lauralee Bell ("The Young & the Restless") has joined the pilot for TBS' late-night comedy sketch show "National Banana," from Jerry Zucker. Bell, who starred in Lifetime's "Past Sins," is repped by Diverse Talent Group.

ProSieben departure

The executive shuffle at Pan-European broadcaster ProSiebenSat.1 continued Monday with the resignation of Thomas Schultheis, managing director of ProSieben's pay TV division SevenSenses. Schultheis will resign at the end of the year and co-managing director Dirk Kleine will take full responsibility for the unit, which runs ProSieben's German pay channels Sat.1 Comedy and Kabel 1 Classics as well as the VOD platform Maxdome.

India in the Games

ESPN Star Sports has secured exclusive, nonstandard television rights for the Vancouver 2010 and London 2012 Olympic Games for 22 countries across the Indian subcontinent and Southeast Asia, the company said Monday, marking the first time the International Olympic Committee has awarded pay TV rights for the Olympics for the region.

Wrestling move

WWE is changing the name of its Los Angeles-based WWE Films to WWE Studios.

TV Guide adopts 'Teen'

TV Guide Network said that "Teen Choice 2008 Red Carpet Coverage" will air at 7 p.m. Aug. 4 and be hosted by Chris Harrison and Madison Michele, anchors of TV Guide's "Hollywood 411."