EmptyStudy sees cable growth spurt
2008 will be a "strong year" for cable networks in terms of revenue thanks mainly to license fees, according to a network-by-network analysis of the cable industry issued Tuesday by SNL Kagan. The company forecasts that cable's ad revenue will be up 10.4% for all of 2008 despite an expected weakening in the second half. However, that growth will be cut to 4.7% in 2009, recovering to 11.1% in 2010 on the back of a strengthening economy.
MTV's movie musical "The American Mall" failed to hit a high note in its debut at 9-11 p.m. Monday. The telefilm averaged 436,00 total viewers, including 323,000 in the network's target demo of 12-34.
IFC in for "IT"
IFC said Tuesday that the British comedy "The IT Crowd" will join IFC's lineup Sept. 30 as part of the new Tuesday night alternative programming block "IFC Automat." An adaptation of the show was in the works last year at NBC.
A music producer has sued Vanessa Hudgens for $5 million, claiming the "High School Musical" star and her father have repeatedly violated a contract and failed to pay him his share of her earnings. Hudgens entered into an agreement with producer Johnny Vieira when she was a minor, said the lawsuit, filed Monday in Los Angeles Superior Court. Vieira claims Hudgens and her father sued to get out of the agreement but have failed to abide by settlement terms.
Sundance Channel has added the British series "Pulling" to its new Sunday night comedy block that premieres Sept. 7. The six-episode series centers on a bride-to-be (Sharon Horan) who decides not to get married to her long-term boyfriend and instead moves in with her single friends. "Pulling," which is distributed globally by FremantleMedia Enterprises and premiered on BBC 3, debuts at 9 p.m. Oct. 19 on Sundance .
MHD NAME CHANGE
MTV Networks' HD music channel MHD is changing its name to Palladia on Sept. 1. The new moniker "conveys a sense of spectacle — a grand stage, a vast arena and the excitement of live musical performances," the company said. The channel also is planning to beef up its exclusive programming, including premiering a different concert every Saturday at 9 p.m. and airing rock movies at 9 p.m. Thursdays.