TV duo Ripe for Web deal


Online video platform Ripe Digital has signed TV writing-producing team Ross McCall and Aaron Peters to a multiseries deal.

CAA brought together clients Ripe and McCall/ Peters, whose credits include "The Simple Life," "The Tom Green Show" and creating the WB Network sitcom "Modern Men."

The first series will be "Model Dating: Hawaii," with comedian Jamie Kennedy on board as host. Debuting today, the ad-supported series will feature models dating viewers who write in to the show.

Aaron and Peters also are in development on two other series for Ripe: "Are You In?" an "all-viewer-controlled online reality game show," and "The One," an interactive competition that looks for the next "it girl."

Founded in 2002, Ripe said it receives more than 30 million views each month via three broadband sites, its mobile site and through VOD partnerships with Time Warner and Comcast.

Ripe founder and CEO Ryan Magnussen said the shows represent a departure for the young male-focused media company. Whereas most of its shows have focused on interest areas, these new series, though they are shortform, function more like a 30-minute show with hooks and story arcs.

Magnussen said his company has about 100 shows in development and that it receives 20-30 pitches a week. Much of the activity is because of the WGA strike, which he said has forced all involved parties to "look at content differently."

"Our doors are wide open for any writer, producer, celebrity and advertisers that support them," Magnussen said. "We're really a company that can help monetize this content in meaningful ways."

Ripe teamed with Cinemax in October to present shortform promotional content for the premium cable network.