TV Guide will network with a new name


TV Guide Channel is giving itself a new name.

Its parent company, Gemstar-TV Guide International Inc., said Monday that the channel is getting rebranded under the new moniker TV Guide Network starting June 4. The move is intended to reflect the channel's ongoing efforts to move away from being primarily a utility service focusing on scrolling TV listings into becoming a "more fully developed television guidance and entertainment network."

"TV Guide Network is on the rise, and our new name better reflects our business today as we have evolved to become a TV destination with high-quality entertainment programming," TV Guide Network president Ryan O'Hara said. "Over the past 18-24 months, we have greenlit productions, launched new shows and orchestrated deals that define our network as the ideal source for entertainment, news and information for fans of television."

TV Guide produces, markets and distributes more than 14 hours a week of new and original content from its studio in Hollywood. Its programming includes the "American Idol" preshow "Idol Tonight" and "Watch This," a guide on what to watch. In the summer, it's launching two new series: the reality competition "America's Next Producer" and "Making News: Texas Style," about the inner workings of a local news station.

The network also recently signed Lisa Rinna as the lead host of its live red-carpet coverage at major industry award shows, replacing Joan and Melissa Rivers, and acquired a collection of off-VH1 reality shows including "The Surreal Life," "Flavor of Love," "My Fair Brady" and "I Love New York," set to air in late-night starting in July.

TV Guide is in more than 80 million homes nationwide. The channel said that it is seeing viewership growth in both reach and length-of-tune, which were up in the first quarter compared with a year ago by 7% (in households) and 14%, respectively.
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