TV Ratings: MSNBC's Democratic Forum Pops on Friday
Though it paled in comparison the recent debates, the showcase gave the network a demo advantage on the typically quiet night.
While not a debate per se, MSNBC's Democratic Forum trotted out all of the usual suspects — at least the ones still in the race.
Hillary Clinton, Bernie Sanders and Martin O'Malley all took their turns with Rachel Maddow on Friday night and as the chosen night of the week and lack of "debate" would lead anyone to assume, the ratings highs clearly weren't anywhere near as high as the Oct. 13 debate.
Airing at 8 p.m. on the east coast, MSNBC's coverage of the forum averaged 417,000 adults 25-54 and an audience of 2.3 million between 8 and 10 p.m. In the key demo, that was enough to score a win for the night, while the network still came in second to Fox News Channel among total viewers. (In the demo, it gave MSNBC its largest margin of victory over CNN since 2012.)
It was MSNBC's first big outing of the presidential campaign, following CNN's Democratic debate and GOP showdowns on Fox News Channel, CNN and CNBC.
Though viewership for the GOP showdowns have gone down since FNC's record-breaking 24-million haul in August, all candidate face-offs have seen cable news' audiences surge.
The next debate, between the Republican candidates, airs Nov. 10 on Fox Business Network.