TV Ratings: 'Today' Leading 'GMA' at Top of Season — A First Since 2011

NBC Universal

The NBC show celebrates five weeks of winning in the key demo for the first time in four years.

Momentum is on Today's side as the 2015-16 TV season gets underway. The NBC show has won the first two weeks of the season in the key news demo of adults 25-to-54, besting Good Morning America for five consecutive weeks.

On top of the fact that it's been four years since Today started out with a demo win (the 2011-12 season), it's been three years since the once-dominant NBC show boasted such a long winning streak over the resurgent GMA.

With an average 1.726 million adults 25-54, Today topped GMA in the second week of the season by 45,000. Small as that margin may be, just 3 percent, it follows months of back and forth between the dueling morning shows. Summer saw Today and GMA trade off demo wins on an almost weekly basis — with Today even winning its first month (July) since 2012.

Total viewership is still decidedly on the side of GMA, but Today has tightened the gap — 60 percent, 590,000 viewers — from where it was last year.

For the week in question, GMA averaged 4.922 million viewers, 380,000 ahead of Today.

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