TV Ratings: Women’s World Cup Brings Record Audience With US-Australia Match
Fox Sports 1 coverage of the tournament sets a Group Match stage high, topping the bar set in 1999.
The Women's World Cup was a wise investment for Fox Sports 1. The fledgling cable sports net, riding a wave of increased stateside interest in soccer, aired America's most-watched Group Stage match ever on Monday night.
The 3.3 million viewers tuning in to see Team U.S. beat Australia tripled the score that the comparable game brought in back in 2011. (And the Central Time Zone of the game's host city, Winnipeg, certainly didn't hurt.) The game topped the previous game one record set back in 1999 when America beat Denmark for a TV crowd of 2.5 million viewers.
All in all, Fox Sports 1's coverage is off to a solid start. The first eight matches have averaged more than 1 million viewers, up from the 600,000 that watched the start of the 2011 Women's World Cup.
Streaming is also solid, with the network reporting 118,000 unique streams on FOX Sports GO.