Twentieth Century Fox Co-President of Marketing Pam Levine Exits
Pam Levine is exiting as co-president of domestic marketing for 20th Century Fox as the studio looks to reinvigorate how it sells its films and centralize operations in Los Angeles.
Levine moved to New York four years ago from L.A., meaning she was three thousand miles away from her colleague and marketing co-president Tony Sella, who remains in his post, and other Fox execs.
Search for her replacement begins immediately. There are a handful of former studio marketing heads to reach out to, including Gerry Rich, Dawn Taubin and Val Van Galder.
Appointed to their posts in 2002, Levine and Sella were long considered a maverick and winning duo, including overseeing the marketing push for James Cameron's Avatar, the top grossing film of all time.
"Pam is an exceptional and rare marketing talent, one of the very best our business has ever seen. For some time, she and we have discussed the need to centralize all marketing functions in L.A., and the conflict that presents with the life she loves in N.Y.," Fox's Filmed Entertainment toppers Jim Gianopulos and Tom Rothman said.
"We are disappointed, but respectful of her decision to continue her career in N.Y. We will miss her acumen, insight, creativity and passion, but know that only great things lay ahead for her. We are deeply grateful for all that she has given to Fox over so many years of consistent and unparalleled marketing success," they continued.
Fox insiders stressed that Levine would have remained in her job had she chosen to move back to the West Coast and be headquartered on the Fox lot.
Nevertheless, many in Hollywood had predicted there would be a shake-up within Fox after a difficult summer and fall for the studio (first quarter of the year was more than golden, thanks to Avatar).
Marketing campaigns for several 2010 films, including Knight & Day, had trouble finding their mark. The Tom Cruise-Cameron Diaz starrer ultimately came out okay, thanks to strong international business.
Levine joined Fox in 1995 as vice president of market research.