Twitter Shutting Down Vine App: Social Media Stars React

THR Andrew Bachelor - H 2015
Amanda Friedman

THR Andrew Bachelor - H 2015

"The app came at a crucial time in my creative life," 'Billions' co-creator Brian Koppelman tweeted after the announcement was made Thursday morning.

Twitter's announcement that it would be shutting down video app Vine sent social media into a frenzy Thursday morning.

The 3-year-old social platform, which gave rise to a new class of online stars that included Andrew Bachelor and Cameron Dallas among others, gained popularity for its users' creative and comedic use of looped six-second clips.

Following the news of Vine's shuttering, Patton Oswalt, Trevor Noah, Billions co-creator Brian Koppelman, Modern Family writer and executive producer Danny Zuker and more Hollywood notables took to Twitter to react to the news with both sadness and humor.

Koppelman shared an emotional message to his followers, in which he credited the app for the birth of his Showtime series. "Watching so many people get inspired by what I was led to my podcast, in many ways led to the writing of Billions," he tweeted.

Noah, on the other hand, posted his own Vine video poking fun at the app's short, six-second timeframe.

See the online reactions below.

Bachelor (better known as King Bach), Hayes Grier and other Vine users who have gained social huge followings over the years bid the app a bittersweet farewell.

Popular YouTubers also took to Twitter to react to the news.