Twitter to Stream Thursday Night Football Games
The 10 matchups broadcast on NBC, Fox and the NFL Network will also be available for free worldwide on the social media platform.
The NFL will provide free, live streaming of its Thursday Night Football games on Twitter in the fall, it was announced Tuesday morning.
The 10 games, shared between NBC and CBS and simulcast on the NFL Network, will be available to Twitter's 800 million users worldwide across devices.
The social media network, which partnered with the NFL in 2013 to provide content through the Twitter Amplify service, will be the league's exclusive streaming partner for these games. The partnership also includes in-game highlights and pregame Periscope broadcasts from players and teams.
The deal follows the NFL and Yahoo! providing a free, global live stream of the Buffalo Bills-Jacksonville Jaguars game from London's Wembley Stadium on Oct. 25, 2015. The NFL says 480 million minutes of the game were streamed, with 33 percent of streams coming internationally, across 185 countries.
“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football," NFL commissioner Roger Goodell said in a statement. “There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season. This agreement also provides additional reach for those brands advertising with our broadcast partners.”
Twitter CEO Jack Dorsey added, "This is about transforming the fan experience with football. People watch NFL games with Twitter today. Now they'll be able to watch right on Twitter Thursday nights."