Twitter, Univision Team on Spanish-Language Programming

Jack Dorsey - H 2015
AP Images

Jack Dorsey - H 2015

The Wall Street Journal and Time will also produce programming for the social media network.

Twitter, looking to expand the audience for its video business, has struck a deal with Univision to offer Spanish-language programming in the U.S. 

Through the partnership, Univision will provide sports, news and entertainment programming for Twitter's 134 million daily users. With Vision 2020, it will offer analysis in the lead-up to the presidential election. Univision will also make available highlights from soccer's Liga MX and UEFA Champions League, coverage of Latin music awards shows and reality moments.

The deal is one of several Twitter announced Monday at its annual NewFronts pitch to advertisers. Other media and entertainment companies that will be creating shows for the platform include The Wall Street Journal, Time and Viacom. 

Twitter sees an opportunity to attract viewers who are already having conversations on its platform. "Our content is designed for today's high-speed news cycle and the engaged people on Twitter," head of U.S. content partnerships Laura Froelich said from the stage at Terminal 5 in New York. 

The social network's original video push began in earnest in 2016 when it licensed the rights to stream NFL's Thursday Night Football package. Since then, it has carved a niche offering topical programming that often streams live. At last year's pitch, the company announced some 30 content partnerships. It has scaled back on the deals in 2019, focusing on around a dozen partners. 

"Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter," Kay Madati, global vp and head of content partnerships, said in a statement. 

In addition to its new partners, Twitter is renewing its relationship with several companies, including Live Nation, the NFL and MLS sports leagues and ESPN. Bleacher Report, meanwhile, will bring its House of Highlights show back to Twitter for a second season. Series that were previously renewed include AM2DM, which has been ordered through the end of 2019, and fan show Marvel Live

During its hourlong NewFronts presentation — which did not include CEO Jack Dorsey or feature any mention of Twitter power user President Donald Trump — Twitter went into detail about many of these partnerships, including its expanded relationship with Activision Blizzard to live-stream parts of the gaming convention BlizzCon, its plan to offer WSJ What's Now for business analysis and its deal to offer a "stan cam" during the MTV VMAs where fans can show their enthusiasm for their favorite artists. 

April 29, 4:30 p.m. Updated with additional details from the event.