Tyler Oakley Tapped for Grammy Coverage: Goodbye "Comfort Zones"
The YouTube star joins Pauley Perrette and Shad Moss on CBS.com to give a behind-the-scenes look at the music award show.
YouTube star Tyler Oakley is going to the Grammys.
CBS.com has tapped the vlogger and LGBT activist to host red carpet interviews for its Grammy Live multiplatform streaming coverage. Oakley joins social media correspondents NCIS star Pauley Perrette and CSI: Cyber star Shad Moss, who will provide behind-the scenes coverage on CBS.com leading up to the Feb. 8.
Oakley, a regular on the red carpet, tells The Hollywood Reporter that for his first Grammy Awards he wants to bring "playfulness and fun" to the red carpet. "The artists, they get asked the same questions over and over," he says. "I want to get them out of their comfort zones and ask them questions they don't get asked."
To prepare for the big day, Oakley has been making playlists of all the nominated artists and researching Grammy history. "I'm a genuine lover of music," he says. "I've always watched the Grammys from home. It's a dream come true."
He notes that he'd be excited to interview Sia, whose Chandelier is nominated for record of the year, or Beyonce, whose self-titled album is nominated for album of the year. "When you're in the presence of people who have had such a cultural impact, it's so exciting," he adds.
Oakley's hosting duties are part of a large online presence for CBS leading into the Grammy. The telecast will be streamed live online through the network's new subscription service CBS All Access and CBS.com's Grammy Live coverage will provide a second-screen experience throughout the red carpet and telecast.
"Tyler is a proven catalyst for social engagement," says Rob Gelick, senior vp of digital platforms at CBS Interactive. "He's established an amazing following on YouTube has he's been able to have that following expand with him to other social networks. He strikes the right balance of someone who speaks to millennials and has also established a really nice repertoire on the red carpet."
A large part of Oakley's role will be interacting with fans on social media and asking the musicians questions from the audience. His interviews will be available on YouTube in addition to CBS.com. "I'm just like all the people at home live tweeting from their computers," he says. "This time I get to represent those people."
Grammy Live begins Sunday, Feb. 8 at 12 p.m. PT. The live telecast airs at 8 p.m. on ET/PT on CBS.
Watch Oakley announced his Grammy role and ask fans what he should wear on the big day.