U.K. DVD sales show a healthy gain during '07


The U.K. saw continued growth in the DVD market in 2007, with sales reaching an unprecedented 250 million units, a year-over-year gain of 9.2%, according to data from the British Video Assn.

Certain genres enjoyed significant share gains throughout the year, notably the film and children's sectors.

Movies have been driving market development throughout the year, with volume up 13.2%. Titles including "Casino Royale," "Harry Potter and the Order of the Phoenix" and "Pirates of the Caribbean: At World's End" each sold more than 2 million units. The children's sector also saw double-digit growth, with volume up 12.8% from 2006.

"As DVD (moves past) its 10th birthday, we are delighted to see a mature market continue to grow while developing new channels for consumer consumption," BVA director general Lavinia Carey said. "There have been concerns that new technologies and piracy would reduce the physical sales of video. However, distributors and retailers have reacted by offering consumers even more choices and value for the money, and consumers are clearly responding as the market continues to increase on a monthly basis.