U.K. DVD sales up this Christmas


LONDON -- More DVDs will be bought as gifts this Christmas in the U.K. than in 2006, according to the Digital Entertainment Group Europe.

About 78% of U.K. consumers questioned in a survey commissioned by the DEGE, a pan-industry body to promote DVD and HD formats to consumers and trade across Europe, said they would purchase one or more DVDs over the festive period, compared with 68% in 2006.

According to the survey, 63% said they know that it is a present friends and family would like, and 59% will be buying DVDs because they featured on their "wish list."

Of the DVDs purchased by consumers this Christmas, the majority of those (82%) will be purchased in Standard Definition; however, 9% will be in one of the next-generation DVD formats.

The survey also revealed that in 2008 high definition will be embraced more aggressively than ever, with 54% of those questioned planning to move to HD, 39% of which within the next six months.

"It is extremely encouraging to see that the DVD format continues to hold its own this Christmas as a gift of choice," said DEGE spokesman Yves Caillaud, senior vp Warner Home Video EMEA. "Furthermore, it is exciting to see consumers gaining confidence and understanding of the possibilities in the next generation of home entertainment. The survey suggests that 2008 is set to be an interesting year for high definition."