U.K. Filmmaking MOFILM Competition Winning Entry To Air During Superbowl XLVI
Zach Borst beats off global competition with his car ad for Chevrolet.
LONDON -- British filmmaking contest community MOFILM is touting the winner of its global search for an unknown creative to produce an advert to air during this weekend’s upcoming Super Bowl XLVI for U.S. car giant Chevrolet.
The competition, won by Long Island-based filmmaker Zach Borst, will see his 30-second ad unspool during the telecast of Super Bowl XLVI.
With ad spaces running at $3.5 million per 30 seconds, and a global audience of over 163 million, MOFILM is billing Borst’s success as “unimaginable” in light of “competing against established advertising filmmakers at the biggest creative showcase in the world.”
The Super Bowl Ad Meter tracks the second-by-second responses of Super Bowl viewers to adverts during the event and ranks them from best to worst.
Due to the high expectation, there is close scrutiny and fierce competition between the biggest brands in the world to get work aired during the game, MOFILM and Zach have beaten the big agencies with a film described by Chevrolet as “true to the essence of the brand” and showing “an acute and funny observation that will appeal to all audiences” to secure one of their prized slots.
MOFILM president and co-founder Andy Baker said: “This is a great ‘David and Goliath’ situation for MOFILM and will help inspire other young filmmakers to grab the opportunity MOFILM offers them and see where it leads – perhaps the biggest showcase in the world!”
MOFILM, established in 2009, is a video and filmmaking contest communities offering opportunities to filmmakers to have their work showcased to some of the biggest brands in the world.
The U.K. company provides production grants, along with mentoring and advice throughout the entire creative process of their competitions, from script to final edit, to ensure that the filmmakers have the best opportunity for their work to be used by that brand.
Said Borst: "What I love about MOFILM is that I can make a living doing what I love most and having my film shown during the Super Bowl has changed my life. I’ve been able to have full creative control from beginning to end - which is unheard of within the world of big brands.”