U.K. Music Industry's Sync Revenue Rose 3.2 Percent in 2013

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News of the growth in revenue from music placed in TV programs, movies and ads comes ahead of a week-long trade mission that will promote British music in Hollywood.

LONDON – Revenue from music placed in TV programs, movies and ads rose by 3.2 percent in 2013 for U.K. companies.

Recorded music industry organization BPI said the so-called "sync" business  provided the U.K. industry with revenue of almost $31.8 million (£19 million).  Boosting the figure were the likes of Rudimental, whose "Feel The Love" was the soundtrack to a Visit Britain TV spot, Ellie Goulding, whose "Explosions" was used in ITV's Where Drama Lives promotion, and Tom Odell, whose "Another Love" was placed in BBC's trailers over the holiday season.
The numbers were disclosed as leading U.K. music industry figures prepare to go on a week-long trade mission to promote British music in the U.S.  Select British music businesses will meet with Hollywood music, TV, film, and ad executives looking to place music in TV shows, movies, video games, commercials and trailers, according to BPI. Among the entertainment company participating are NBCUniversal, Comcast, Lionsgate, CBS Television and Electronic Arts.

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The June 2-6 event, the Los Angeles Sync Licensing Mission, is organized and supported by UK Trade & Investment, BPI and MPA and marks its 10th anniversary. Among the speakers will be Miles Copeland, founder of Copeland International Arts and former manager of The Police.   

U.K. music firms and organizations attending include Ministry of Sound, Cooking Vinyl, Faber, Amazing Radio and the London Symphony Orchestra.

"A huge part of the BPI’s role is to create opportunities for British music and the businesses behind the artists to flourish in overseas markets," said BPI director of international Chris Tams. "In the absence of national radio in a large country like the U.S., it can be incredibly difficult for an artist to raise their profile. Therefore having your music placed on a cult TV show, blockbuster movie or catchy commercial can open a world of opportunities for a musician.  Given that the priority for the sync business is to find the perfect music to match a director’s vision, it's an open market where established and emerging artists can compete on a level-playing field."
Kully B, founder of Kully B Productions, said his small independent music company has benefited "immensely" from the trade mission to Los Angeles.

"On the back of the mission, I have secured sync deals with 90210, the trailers for the movie Battleship and video games Assassin's Creed 3 & 4, as well as the TV trailer for Oblivion and more," he said. "As a result, business has boosted, and the company has become a competitive player in the international market."

E-mail: Georg.Szalai@THR.com
Twitter: @georgszalai