U.K. Production Firm to Launch TV Network for Olympic Sports

London Olympics Logo NEW - P 2012

London Olympics Logo NEW - P 2012

Highflyer's London Legacy will start in November on pay TV giant BSkyB.

LONDON - A week after the closing ceremony of the London 2012 Summer Olympics, a TV production firm here has unveiled plans for London Legacy, a TV network that will provide coverage of sports featured at the Games.

The channel plans, first reported by the Guardian, include coverage of 24 Olympic sports, such as cycling, gymnastics, wrestling, judo and fencing.

Independent TV production firm Highflyer will launch London Legacy as a 24-hour-a-day network in November. The paper said that the channel will initially only be available to U.K. pay TV giant BSkyB's satellite TV subscribers. The company has wider distribution plans though.

Highflyer chairman John Fairley said that there was an opportunity to make money with coverage of minority sports here following the big success of the London Games. "There is this enormous opportunity...and no sign that any of the main broadcasters is going to pick it up and run with it," he told the Guardian.

The BBC hit various ratings records with its coverage of the London 2012 Summer Games earlier this month.

Highflyer earlier this month was replaced by IMG as the producer of Channel 4's horse racing coverage.

Email: Georg.Szalai@thr.com

Twitter: @georgszalai