U.K. TV Formats Firm Boxatricks Strikes First Partnership Deals

The firm created by four partners who have worked on such hit formats as "Who Wants to Be A Millionaire" is developing show ideas with Spun Gold, which made a recent Prince William documentary, and Baker Coogan.

LONDON – Recently formed U.K. format creation company Boxatricks has struck a partnership with factual entertainment and documentary production firm Spun Gold, which recently made a TV special with Prince William that aired on CNN and ITV.

Prince William’s Passion: New Father, New Hope featured the first interview with the royal since he and Kate Middleton had their baby boy.

Under the non-exclusive deal, they will co-develop entertainment and factual formats and provide a production hub for those or other Boxatricks-developed ideas. The companies will share in the commercial success of shows in varying percentages depending on the nature and origin of a project.

TV producers Colman Hutchinson and Steve Springford and Who Wants to Be A Millionaire co-creators Michael Whitehill and David Briggs recently created Boxatricks with a focus on game and quiz show formats, as well as factual entertainment ideas.
Said managing director Springford: "Boxatricks' model is entirely based on collaboration – working closely with production partners to deliver market-leading formats. We apply our creative brains to ideas across creation and production, and our production partner brings the concept alive on screen."

Added Nick Bullen, managing director at Spun Gold: "Spun Gold has always been a hub for great ideas. Collaboration with Boxatricks offers us a potentially faster route to commercial success for our stand-out ideas, bringing some industry-leading experience to the table in the process."
Boxatricks has also signed a partnership  with Baker Coogan Productions, which specializes in entertainment formats, factual entertainment series and kids shows.

Baker Coogan and Boxatricks said they are already developing a factual entertainment series and two mainstream entertainment ideas, but didn't provide further details.
Boxatricks creative director Hutchinson said the firm is currently talking to companies "right across the globe in our search for the early-stage format concepts with international appeal."

He added: "We are about to bring two quiz formats to pilot stage and are already in talks with broadcasters in the U.K. and worldwide about ideas."

E-mail: Georg.Szalai@THR.com
Twitter: @georgszalai