U.K.'s Dogwoof teams with CISCO for growth

Cisco Eos social entertainment platform for online community

LONDON -- U.K. indie distributor of social issue movie-making Dogwoof has been thrown a stick by U.S. computer giant Cisco to fuel audience reach and interaction.

The deal marks a first European pact for Cisco's Eos system and aims to shake up the use of social networking and online activities in the indie distribution sector.

Dogwoof, which recently distributed movies including "Age of Stupid," and the Academy Award - nominated documentaries "Food, Inc." and "Burma VJ" aims to bolster its online community with the Cisco tool.

Individual "Eos-powered" sites will be developed for each film that Dogwoof distributes and the social issue it addresses, the British distributor said.

Cisco Eos is a hosted "software as a service" platform that enables media and entertainment companies to more economically create, manage and monetize social entertainment experiences built around branded content portfolios.

Dogwoof founder Andy Whittaker said: "The audience is engaging with films in a different way, and we are constantly adopting new technologies to meet their needs."

Whittaker's co-founder Anna Godas simply described the Cisco deal as "a game changer for Dogwoof" adding "today's film industry requires Dogwoof to play a much more interactive role with both the audience and filmmakers. We've been doing this by developing social media tools, and we believe that Cisco Eos will enable us to take our online communities to the next level."

Dan Scheinman, svp and general manager, Cisco Media Solutions Group said: "The Eos platform's combination of high-quality content, community and a scalable technology platform will allow Dogwoof to create these new entertainment experiences."

Cisco Media Solutions Group director of business development Neville Wheeler added: "Technology is creating new ways to extend the audience experience beyond the theatre and engage consumers in a longer-term relationship with entertainment content."