U.K.'s Five inks output deal with YouTube
For full-length shows on-demand and free of chargeLONDON -- RTL-group-owned terrestrial network Five Thursday announced a long-form carriage deal with YouTube which will see its own full-length commissioned shows available on-demand and free-of-charge via YouTube from today.
The non-exclusive, advertising supported deal, announced by Five chief executive Dawn Airey and Google president of global sales operations and business development Nikesh Arora, is only the second comprehensive long-form deal YouTube has signed with a broadcaster anywhere in the world, following a similar deal with Britain's Channel 4 in October.
The arrangement will see Five make its Demand Five video-on-demand catch-up service of new programs available on YouTube shortly after television transmission.
Shows included under the deal will be Australian daytime soaps "Neighbours," and "Home And Away," as well as factual content including "The Hotel Inspector" and "The Gadget Show."
YouTube users will also be able to access around 250 hours of Five's archive content. Five will still retain rights to offer its shows online via the Five website.
Content will be found on YouTube within the U.K. Shows section, which brings together more than 3,000 hours of full-length programming and clips from programmers including the BBC, Channel 4 and ITV.
"This landmark partnership with Five places them at the forefront of the new opportunities around full-length content online, and their shows will see increased reach and revenues," said Google's Arora.
"This kind of agreement is great for consumers, who now have new safe and legal ways to watch the shows they love whenever they want."
Five CEO Airey said the deal was "tremendously important" for Five because it would help younger-mobile and web-savvy users reach the broadcaster's content and download it legally.
"Legitimate Internet video operators are far from the 'parasites' that some have sought to portray them as in the past," she said, in a pointed dig at outgoing ITV executive chairman Michael Grade, who in the past has accused Google of being "parasites " who fed on other people's content.
"On the contrary, they can be an important partner in helping modern day broadcasters reach new audiences and continue to fund high quality original content," Airey concluded.