U.K.'s Industry Trust Teams With Disney for 'Muppets Most Wanted' Anti-Piracy Campaign

The British industry body will launch the campaign with exclusive footage featuring Kermit and Miss Piggy on Feb. 7 as part of its ongoing "Moments Worth Paying For" campaign.

The Industry Trust, the U.K. film and TV industry body backed by everyone from the U.S. studios to retailers and TV banners, has teamed with Walt Disney Studios U.K. to launch an exclusive anti-piracy campaign trailer for Muppets Most Wanted in its ongoing campaign to target youngsters.

The trailer, going live on Feb. 7, features Kermit the Frog and Miss Piggy guiding audiences to the search engine FindAnyFilm to locate where to see the film officially.

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Muppets Most Wanted is billed as an exciting and humorous spy thriller and features star turns from Ricky Gervais, Tina Fey and Ty Burrell alongside the famous Muppets.

The movie stops off in Berlin, Madrid, Dublin and London as mayhem in an international crime caper headed by Constantine, the World’s Number One Criminal, and dead-ringer for Kermit.

The trailer follows the Industry Trust’s ongoing campaign “Moments Worth Paying For,” featuring original content and and the first trailer created guiding watchers to the functions of the FindAnyFilm website.

Walt Disney Studios U.K. secured time with the cast and crew of Muppets Most Wanted for the exclusive material and weaves Muppets humor with features offered by the FindAnyFilm.com portal.

Muppets Most Wanted is scheduled to open in theaters in the U.K. on March 28, 2014 with the “Moments Worth Paying For” running across U.K. and Irish cinemas, digital, outdoor and social media for three months.

A localized version of the trailer will run in Ireland.

FindAnyFilm.com has been listed within ComScore’s Top 20 Film Websites in the U.K., reporting a 700,000 uptick in unique users year over year in 2013.

Liz Bales, director general at Industry Trust for IP Awareness said: “We know that bespoke content can significantly increase message take-out across film audiences -- so it’s vital we continue to build on that.”

Bales noted copyright infringement as a “key issue that the industry is continuing to tackle”.

Said Bales: “And if we can entertain audiences whilst we educate them, then we’re engaging them in a more effective way.”

Walt Disney Studios U.K. vp and marketing chief Lee Jury said: “Disney is committed to the continued efforts of tackling copyright infringement and following our successful “Moments” collaboration on Iron Man 3 last year. We are delighted to be working in partnership with the Industry Trust again.”