U.K.'s Revolver Launches Social Video Service on Facebook

Facebook Logo Mark Zuckerberg Inset - H 2012

Facebook Logo Mark Zuckerberg Inset - H 2012

The service, FindWatchShare, will offer the independent film company's new and catalog titles and look to add third parties' content.

U.K. independent film producer and distributor Revolver Entertainment on Thursday said it is launching FindWatchShare on Facebook, a service that it described as “the world’s first social video service.”

It allows users to discover, share and watch Revolver films – both, new releases and catalog titles. Users can also rent films directly through Facebook or rent and buy films through such online video stores as iTunes, Play.com and Amazon.com.

Users who share films with their friends on Facebook, led by CEO Mark Zuckerberg, save up to 50 percent on the purchase price.

Revolver, which will soon celebrate 15 years in business, said it is planning to roll out the digital service internationally later this year and is offering other territories the opportunity to be involved. The firm said it is inviting additional content from third parties as well.

"FindWatchShare was a natural progression in both our distribution and marketing strategy," said Revolver CEO Justin Marciano. "We wanted to create an immersive and fun way for people to discover and access films in different ways; on their favorite devices - and when and where they want - and to reward them for it." Social VOD "has huge potential moving into the future," he added.

Revolver said it has more than 600,000 "likes" and "followers" across their social media sites and films' sites, as well as nearly 23 million views on YouTube.

Email: Georg.Szalai@thr.com

Twitter: @georgszalai